Earth Day Reflections

by George Danellis

It was Earth Day this past Sunday and I’d like to share a bit about the origins of the day and what it means to us here at ECO.

Earth Day commemorates the beginning of the era when as a country, the US began to more accurately recognize the value of the natural world for the wellbeing and prosperity we seek. Before 1970, a factory could spew toxics into the air or dump hazardous waste into a nearby stream (and many did), and that was perfectly legal. There were few legal or regulatory mechanisms in place to protect the environment and the impacts on people. The trigger for this new approach to regulating the state of the environment came after Rachel Carson chronicled the problems caused by pollution, particularly synthetic pesticides in her epic book, Silent Spring (1962). This book for the first time brought environmental concerns to an unprecedented share of the American people.

The first Earth Day took place on April 22, 1970 as a national celebration of the earth and in support of environmental protection. Amazingly, 20 million Americans demonstrated on that day in different U.S. cities, galvanizing Congress to pass critical legislation, including the Clean Air Act, the Clean Water Act, the Safe Drinking Water Act, and the Endangered Species Act.  Three years later, the Environmental Protection Agency was established with a mission to protect human health and the environment.

Today we continue to celebrate Earth Day and remember that it is not just a moment in history, but a movement in which we can participate every day. The Earth Day message to “think globally and act locally” as environmental stewards has never been more timely or important. Resource depletion, climate change, overpopulation, and other critical issues necessitate that we share the responsibility to do as much as we can to steward the planet’s finite natural resources while seeking opportunities for the world’s inhabitants. This is the essence of sustainability.

At ECO Corporation we believe that by acting in this way it’s possible for us to enjoy a wonderful quality of life, and to avert the greatest of the adversity that results from ignoring the state of natural world. In addition to taking individual action to see that we live within the biosphere’s limits, businesses can benefit greatly when they become self-actuated and develop a sustainability mindset, to become more resource-efficient and to recognize the impacts they have on people and the communities they live in. This is what we call living the SolarRain Lifestyle – a holistic philosophy that draws upon the natural order of things as a guide to leading healthy, happy and prosperous lives. (More on that to come….)

Happy Earth Day!

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